Juanita Sicurella-Strassfield

founder & principal interior designer

Juanita creates designs that turn your rooms into eye-popping interiors that reflect your taste and express your personality. Using her experience and strong foundation in all aspects of interior design, she interprets your needs, shows you original solutions and brings out the hidden beauty in your home.


A designer and expert consultant in color, furniture and window treatments, Juanita established Archetype Interiors LLC in 2004 as a full-service design firm committed to creating the best interior design solutions for her clients' tastes, budgets and timeframes. Whether it's demolition and overhaul or renovating existing space, Juanita's goal remains the same: to develop elegant, well-functioning interiors that feel right and carry the stamp of your individuality.


Juanita attended the New York School of Interior Design. In addition to her interior design studies, she also received an advanced certificate in graphic design. She worked for several years at the legendary Stickley Audi & Co. furniture manufacturer as an Interior Design Consultant. There, she gained invaluable experience in space planning, design and exceptional customer service. To stay on top of trends and solidify the best vendor relationships for her clients, she regularly attends national conferences and interior design seminars. 

Displaying an affinity for integrating window treatments into room design, Juanita became an authorized Hunter Douglas Dealer. She specializes in all types of window treatments, blinds, shutters and shades. She is certified through WFCP (Window Fashions Career Professional) and holds certifications in DreamDraper and Minutes Matter Studio window treatment and space planning software. In 2017, she won the Top Treatments category at the Vision Design awards, the "Academy Awards" of the window coverings industry.

Juanita serves clients by appointment only, from her Stamford, New Canaan and Yorktown Heights offices.